• ahmed036

Opportunities to Successfully Launch Products in African Countries

Written for the 2016 ISPOR Europe conference in Vienna, this article explores the opportunities for pharmaceutical companies to successfully launch products in African countries". This study aimed to assess the opportunities for launching pharmaceutical products in six African countries: South Africa, Algeria, Egypy, Kenya, Zambia and Mozambique.Written by Shrinivas Rao Mukku, Ahmed Edathodu, Almudena Olid Gonzalez and Ramesh Dass.

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