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Market Access Potential of a Novel Medical Device and App Combination for a Chronic Disease

Written for the 2018 ISPOR Europe conference in Barcelona by Laura Smith, Anna Ohanjanyan and Shrinivas Rao Mukku, fully entitled "Assessment of the Market Access Potential of a Novel Medical Device and App Combination for a Chronic Disease". This research sought to understand if there have been any examples where medical devices have been paired with an app to enhance value proposition, and thus uptake of the corresponding drug within the chronic disease space.


#ISPORBarcelona #accessinfinity #thoughtleadership #medicaltechnology #marketaccess #chronicdisease #ISPOR #ISPOREurope2018 #pharma


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